Most people chase the obvious path. They stick with what's already working, what feels safe. But the real money, the real impact? That's in the harder territory—where fewer builders dare to go.

The thing is, playing it safe gets crowded fast. Everyone's doing the same thing, chasing the same trend. By the time you arrive, the opportunity's already deflated.

But when you commit to something genuinely difficult—something most would pass on—you're operating in a different league. Less competition. More whitespace. That's where breakthrough value gets created.

So stop waiting for the comfortable move. Go after the hard thing. That's where it actually matters.