Lao Pu Gold expects a net profit of 4.8 billion to 4.9 billion yuan in 2025

According to the 2025 performance forecast released by Lao Pu Gold, the group’s sales revenue (including tax) is expected to be between RMB 31 billion and RMB 32 billion in 2025, representing an increase of approximately 216% to 227% compared to the fiscal year ending December 31, 2024 (hereinafter referred to as “2024”). Revenue is projected to be between RMB 27 billion and RMB 28 billion, a year-on-year growth of about 217% to 229%. Adjusted net profit (excluding the impact of employee equity incentive-based compensation) measured under non-IFRS standards is expected to be RMB 5 billion to RMB 5.1 billion, an increase of approximately 233% to 240% year-on-year. Net profit is estimated to be between RMB 4.8 billion and RMB 4.9 billion, up about 226% to 233% compared to 2024.

Regarding the significant growth in performance, Lao Pu Gold’s board stated that it is mainly due to the combined efforts of three core factors. First, the group’s brand influence continues to expand, forming a significant market advantage that effectively drives a substantial increase in overall online and offline store revenue. Second, the group continuously promotes product optimization and new iterations, constantly meeting market demand and providing solid support for sustained high growth in online and offline revenue. Third, store layout continues to improve, with 10 new stores added and 9 stores optimized and expanded in 2025 compared to 2024. The addition and upgrading of stores effectively release operational potential, contributing significant incremental growth to the group’s revenue.