Southwest Securities Joins Hands with Chongqing Tongliang Dragon to Embark on New Super League Journey

MaticHoleFiller · 2026-03-13T09:30:51+00:00

Southwest Securities has signed a cooperation agreement with Chongqing Tongliang Long Football Club, becoming its exclusive chief partner and jersey chest sponsor, aiming to promote deep integration of finance and sports, and help the club grow and enhance the city's image.

MaticHoleFiller

2026-03-13 09:30:51

Abstract generation in progress

Invest in stocks with Golden Kylin Analyst Reports—authoritative, professional, timely, comprehensive—helping you discover potential thematic opportunities!

On March 12, Southwest Securities signed a cooperation agreement with Chongqing Tongliang Long Football Club. Southwest Securities becomes the club’s exclusive chief partner and shirt sponsor for the 2026 season, marking the beginning of a deep integration of finance and sports.

Jiang Donglin, Chairman of Southwest Securities, said this partnership is a strong alliance between two city brands and a resonance of Chongqing spirit in both sports and the economy. Chongqing Tongliang Long’s promotion to the Chinese Super League (CSL) shines a spotlight on the city again. He outlined three cooperation visions: first, to convey the city’s spirit with precise warmth and bring financial services to the public, fostering emotional resonance; second, to solidify development foundations with financial strength, leveraging comprehensive financial licenses to support club growth and industry transformation; third, to shape a professional image through branding, utilizing the CSL stage for multimedia promotion and creating iconic achievements. He stated this collaboration will foster a new model of integrating finance and sports, adding brilliance to the Western financial center and football city.

The 2026 season marks Chongqing Tongliang Long’s first participation in the CSL. From the former China League Two to the top league, this young team is writing a new chapter through hard work. During the signing ceremony, both sides showcased new jerseys featuring the Southwest Securities logo. Club General Manager Li Ping recounted their journey from zero to promotion success. He emphasized that the club has always adhered to the philosophy of “rooted locally and focusing on youth training,” building a vibrant “youth army” that connects with the city’s emotions. Li Ping said that Southwest Securities, as the exclusive chief partner and shirt sponsor, injects strong momentum into the club, giving more confidence to operational standards and brand development. He looks forward to building communication bridges between both sides, making the jerseys with Southwest Securities’ logo a bright feature of the CSL and promoting football as a key platform to unite city strength and boost cultural tourism development.

Upstream Finance – Chongqing Morning News Reporter Liao Ping

Massive information, precise analysis, all on Sina Finance APP

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.