Consumer potential continues to be unleashed, and the vitality of domestic sports consumption surges forward.

SadMoneyMeow · 2026-03-13T10:06:49+00:00

In the first three quarters, seven provinces and regions including Hebei and Jiangsu monitored 1211 sporting events, driving consumption exceeding 31.187 billion yuan. Local sporting events have gained momentum, and during the "14th Five-Year Plan" period, China's consumer market has steadily expanded with potential accelerating release.

SadMoneyMeow

2026-03-13 10:06:49

Abstract generation in progress

On June 29th, citizens and football fans watched a live broadcast of the “Scottish Premier League” match inside a shopping mall in Nantong City, Jiangsu Province.

In the first three quarters, Hebei, Jiangsu, Zhejiang, Fujian, Shandong, Guangxi, and Sichuan provinces and regions monitored a total of 1,211 key sports events, driving sports and related consumption exceeding 31.187 billion yuan. A series of local sports events such as the “Scottish Premier League” and “Zhejiang BA” have emerged, with single-match attendance repeatedly reaching new highs. From the “Scottish Premier League” to the “Guzieconomy” represented by “LABUBU,” which has become extremely popular, from online retail sales ranking first globally for 12 consecutive years to the penetration rate of new energy vehicles surpassing 50%… During the “14th Five-Year Plan” period, China’s consumer market has steadily expanded, its structure continuously optimized, potential rapidly released, and the role of the “main engine” of development increasingly prominent.

(Editor: Wang Zhiqiang HF013)

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