Why Transformers Are Hot Sellers Overseas

People’s Daily (March 13, 2026, Page 08)

Seemingly inconspicuous transformers have now become hot commodities in overseas markets. According to the General Administration of Customs, in 2025, the total export value of transformers exceeded 64.6 billion yuan, a year-on-year increase of nearly 36%. The average export price per transformer reached 205,000 yuan, up about one-third compared to the previous year. Many transformer companies have sufficient orders on hand, with some orders for data centers scheduled as far as 2027.

Why are transformers so popular overseas? From a direct perspective, the booming global demand has given the industry a boost: developed countries in Europe and America are entering a renewal cycle for their power grid infrastructure; emerging markets are increasing electricity consumption and raising the proportion of clean energy generation, accelerating grid investment; overseas data centers and computing infrastructure are rapidly being built. Multiple demands are stacking up, driving export growth.

Looking deeper, under the trend, many international companies compete on the same stage. Why has China stood out and remained the world’s largest producer of transformers? Let’s examine three key words. From these, you can not only understand the reasons behind the hot sales but also grasp the deeper logic of “Made in China” confidently entering the world stage.

First is “speed,” which stems from a tightly integrated supply chain.

Product competitiveness depends not only on the product itself but also on the underlying supply chain. From raw materials like copper and aluminum to components such as iron cores and tap changers, China has established the most complete transformer manufacturing system in the world, with about 60% of global capacity. It is this close integration of upstream and downstream, and the industry’s independent control over the supply chain, that enables Chinese companies to respond quickly to market changes, with delivery cycles much shorter than the 18 months to 2 years typical of European and American manufacturers.

The product competitiveness brought by a complete industrial system is not unique to transformers. For example, from high-precision gear reducers and high-performance servo systems to intelligent controllers, the robot supporting industry system is becoming increasingly complete. Robots made in the Yangtze River Delta now achieve 100% localization of core components and reduce costs by 40%. In 2025, China’s industrial robot exports surpassed imports for the first time.

Industrial competition cannot be fought alone. Relying on scale and supporting advantages to build a safe and efficient industrial and supply chain is the foundation for companies to “ride the wave” in international markets and the solid base for China’s manufacturing to lead the trend.

Second is “adaptability,” which comes from precise market demand capture and fulfillment.

Innovation is reflected not only in technological upgrades but also in the dynamic adaptation of products to market needs. For example, developing vegetable oil transformers to meet environmental requirements in Europe and America; designing compact, high-efficiency solid-state transformers to meet data center needs… Whatever the market demands, Chinese transformer companies break through barriers by customizing and specializing, growing rapidly by solving customer pain points.

Foreign businessmen often comment that Chinese entrepreneurs have “a keen sense of smell”—wherever there is a market opportunity, they are quick to appear. In small appliances, multi-purpose heaters that can heat tea on top and provide warmth on all sides are popular in Japan and Korea; in large machinery, cranes equipped with desert tires and Mars fire extinguishers are favored in the Middle East. These examples prove a simple truth: following the market and revolving around demand can open broader market space for Chinese manufacturing.

Third is “reliability,” which benefits from domestic market scene empowerment.

Scenes are an important and scarce resource for innovation. Upgrades to domestic power grids and the construction of computing infrastructure provide “training grounds” for transformer companies to overcome technical challenges. During the 14th Five-Year Plan period, the State Grid completed and put into operation the “Eight Crosses and Eight Directs” ultra-high-voltage projects, helping China gain technical dominance in ultra-high voltage and smart transformers.

Diverse scenes such as urban governance and logistics support the rapid development of low-altitude economy industries; complex environments like high-altitude, desert, and low-wind areas push wind power companies to develop customized solutions… China’s massive market and rich application scenarios allow Chinese manufacturing to thoroughly verify reliability and practicality before going abroad.

Looking back at the hot overseas sales of transformers, in the face of rapid external environmental changes and uncertainties, it is the industry’s solid foundation, innovative drive, and scene advantages that give Chinese companies enough confidence to participate in international competition. This also reminds us that no matter how trends shift, as long as we strengthen our internal capabilities, continuously grow our strength, and promote industry development towards new and better directions, we can always remain invincible.