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Dentsu hires Omnicom’s Chrissie Hanson to lead US media and Carat—inside the move to sharpen its positioning
Dentsu has appointed Chrissie Hanson, formerly of OMD, to lead its U.S. media business and serve as Carat global brand president. This strategic hire aims to sharpen Dentsu’s positioning in the market by bringing in leadership from a rival agency. The move signifies Dentsu’s efforts to enhance its media capabilities in the U.S.