Giving Gifts to Elders Shows Four Distinct Characteristics, These Listed Companies Layout in the Elderly Gift Market Track

K-LinePoet · 2026-03-16T03:48:33+00:00

The survey shows that middle-aged and elderly milk powder has become the top choice for gifting to elders, with consumers demonstrating four new characteristics in their New Year gift purchases: rationality, sophistication, practicality, and health-focused emotion. Spring Festival filial piety gift consumption is heating up, with 20 listed companies layout in related segments.

K-LinePoet

2026-03-16 03:48:33

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Studies show that “middle-aged and elderly milk powder” has become the top choice for gifts for elders; sales of dietary fiber/fruit and vegetable fiber and jewelry have surged month over month. Consumers are moving away from single and formal gift-giving for elders, showing four clear new trends. First, filial piety gifts are becoming more rational and heartfelt. Second, the selection of nutritional health products is highly refined. Third, smart health devices emphasize practicality and ease of use. Fourth, food gift boxes are returning to health and emotional value. During the Spring Festival, the consumption of filial piety gifts continues to rise. Which listed companies are positioning in the elder gift-related sectors? Based on data from JD.com Consumer and Industry Development Research Institute, the reporter has compiled a list of 20 A-share listed companies across six major fields: nutritional health products, health monitoring, household burden reduction, massage and rehabilitation equipment, apparel, and specialty foods. (People’s Financial News)

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