315 Investor Protection | Harvest Fund Empowers Rational Investment Through Content Matrix

In recent years, the public fund market has continued to expand in size, with a growing variety of products. It has become an important channel for ordinary investors to participate in the capital market and achieve wealth preservation and appreciation. According to data published by the Asset Management Association of China, as of the end of January this year, the total size of public funds reached 37.77 trillion yuan, with 13,725 funds.

On the occasion of “3.15 World Consumer Rights Day,” with the core theme of “Safeguarding Financial Security and Boosting Consumer Confidence,” the public fund industry focuses on protecting investors’ legal rights, popularizing rights protection knowledge, clarifying responsibilities of all parties, guiding rational investment, and promoting compliant and high-quality industry development. We respond to investors with concrete actions.

Investor education is the “first line of defense” in protecting investors’ legal rights, while anti-fraud and rights protection are necessary measures to maintain market order and safeguard investors’ “pocketbooks.” For many years, Harvest Fund has adhered to the philosophy of “investors first,” building a comprehensive work system of “prevention + identification + crackdown + companionship.”

Innovative Approaches to Build Defenses

Looking back at the achievements in consumer rights protection, Harvest Fund insists on putting investors first. Through innovation in formats, scenario construction, and mode upgrades, we turn professional financial knowledge into vivid, easy-to-understand, and relatable content. We coordinate online and offline efforts to carry out a series of warm and effective investor education and publicity activities, ensuring that anti-fraud, anti-money laundering, and anti-fraud knowledge truly reach the public.

Online, Harvest Fund breaks through content barriers with innovative material. For example, the anti-fraud popular science video “Clear Mind Anti-Fraud Guide” uses a “drama + rap” format, with catchy lyrics exposing illegal fundraising scams like “high returns” and “sure profit.” The anti-money laundering popular science video “Beware of ‘Money Laundering’ Traps, Protect Your Assets” cleverly combines real cases with intuitive animations, achieving an engaging educational effect and effectively raising investors’ awareness of anti-money laundering. The “Anti-Fraud and Anti-Illegal Fundraising” series of comics uses a simple, lively art style and clear storytelling to dissect common illegal fundraising tactics step by step.

Additionally, Harvest Fund continues to explore in the anti-fraud series of short videos, creating more content that is close to current hot topics and meets the needs of the public, providing professional yet relatable companionship for investors.

Offline, Harvest Fund extends investor education services to where investors are. Especially during the “One-Hour Investment Lunch” series, our financial education instructors visit community service centers in financial streets, transforming into “anti-fraud promoters.” Using vivid real cases, they peel back the disguises of illegal financial activities. These sessions not only include rich “anti-fraud and anti-fraud” open classes but also fun games like “Anti-Fraud Pitching” and “Identify True and False Information,” making complex anti-fraud knowledge lively and engaging in a relaxed atmosphere.

At the same time, Harvest Fund continuously innovates in investor education modes, enriching content formats and promotional channels. Building on solid “anti-fraud, anti-money laundering” themed activities, the company actively responds to regulatory calls and conducts targeted investor education around key dates such as “3.15 Consumer Rights Day,” “5.15 National Investor Protection Day,” “World Investor Week,” and “Financial Education Week.”

By 2025, a total of 14 investor education themed activities have been held, with over 130 original educational works published, reaching more than 2.84 million people online and offline.

Empowering Investors for Cognitive Leap

In recent years, with the high-quality development of the public fund industry, investor education has become a core approach for the industry to practice the “investors first” philosophy.

Harvest Fund focuses on topics of concern to investors, combining fund investment hotspots and trends, and precisely allocating educational resources to themes that best meet core investor needs. Through modular operation, we continuously produce high-quality original investor education programs, aiming to upgrade Harvest’s investor education base from a “content output platform” to a “professional financial think tank,” helping each investor achieve a true cognitive leap from “knowing” to “understanding,” from “being aware” to “being able to use.”

To meet investors’ urgent need for real-time market information, Harvest Fund launched the “Market Express” column, delivering timely updates on major financial events and professional market insights daily. Data shows that during periods of significant market volatility, the readership of this column surged, with peak times seeing a 220% increase compared to the annual average, demonstrating its value.

Focusing on beginner fund investors, Harvest Fund launched columns such as “Fund Research Institute” and “Fund Word Cards,” using simple language to systematically explain fund classifications, trading rules, and selection strategies, integrating learning into daily life and gradually improving investors’ financial literacy.

In recent years, index fund investing has become increasingly popular. Beyond the index investment column, Harvest Fund launched the “Super Jiabei” mini-program in March 2025, providing tools to help investors gain market insights, track trends, and develop strategies, assisting investors in solving common index investment challenges and pain points, and aiming to create a professional, practical, and systematic guide to index investing.

To address investors’ demand for stable wealth management, Harvest Fund introduced columns such as “Financial Observation” and “New + Financial Methods,” decoding conservative investment and bond fund knowledge in lightweight long images, and analyzing the prospects and opportunities of “Fixed Income+” assets.

Focusing on asset allocation, we launched the “Fulu Day” column, which regularly provides family asset allocation and professional financial strategies, helping investors establish a scientific wealth management framework. Additionally, Harvest Fund continues to provide market analysis and financial knowledge through daily investor education content, helping investors build their own “navigation system” amid complex information and fundamentally enhance their risk resistance.

Harvest Fund is committed not only to popularizing financial knowledge but also to spreading rational, value, and long-term investment concepts, integrating the mission of “finance for the people” into every aspect of investor education.

Deepening Investor Education

The “High-Quality Development Action Plan for Public Funds” clearly states that industry organizations should adhere to the “investors first” principle and establish a core business philosophy centered on the best interests of investors.

At this important “3.15” milestone, Harvest Fund reaffirmed its commitment to “investors first,” transforming insights from investor research into tangible service actions.

Harvest Fund has established dual goals for investor education: “precise focus” and “systematic deepening.” The content focuses heavily on essential themes such as stable wealth management, asset allocation strategies, market analysis and insights, fund basics, index investing, and long-term retirement planning. We have built a systematic, series-based, and branded investor education matrix to ensure content aligns efficiently with investor needs, reducing search costs and enhancing the sense of gain.

In terms of dissemination, data shows that official social media platforms, the company’s website, and official investor education bases or mini-programs remain the primary channels for investors to access educational content. To meet the diverse needs of investors, Harvest Fund actively explores innovative formats such as audio podcasts and interactive games (e.g., quiz interactions), adapting content to different media platforms to create a multi-scenario, multi-preference educational network, making knowledge accessible.

Looking ahead, Harvest Fund will uphold professionalism and responsibility, further building a more systematic, specialized, and distinctive investor education service system. With professionalism as the boat and companionship as the paddle, we will continue to be a trustworthy partner on investors’ journey to wealth growth, contributing to the high-quality development of the financial industry.

Editor: Xu Nannan, Xu Nan

Risk warning: Funds are risky; investments should be cautious.