February Securities App Monthly Active Data Released! Xingye Securities Youlibao Retains First Place in YoY MAU Growth

Analysys Qihoo’s latest industry monitoring data shows that due to the shortened trading days during the Spring Festival holiday, the number of monthly active users (MAU) for securities apps in February 2026 reached 170 million, a 7.52% decrease month-over-month.

From the perspective of industry daily active users, excluding holiday effects, the average daily active users in February rose to 12.17 million, a growth of over 45% compared to January’s 8.38 million. This reversal confirms that investor trading enthusiasm has not waned due to the holiday shortening; instead, there is a stronger willingness to participate after the holiday. According to China Securities Data, the number of new margin trading accounts in February reached 117,000, a 20% year-over-year increase, further indicating a continued rebound in market confidence.

AI Technology Reshaping, Traffic Reallocation, and Service Deepening

In terms of traffic patterns, third-party platforms still hold the leading advantage. Tonghuashun leads the industry with 35.74 million MAU, followed by Eastmoney with 17.61 million and Great Wisdom with 12.77 million. Among brokerage self-operated apps, Huatai Securities’ “Le Wealth” and Guotai Haitong Junhong remain in the million-level tier, with MAUs of 11.86 million and 10.23 million respectively, both increasing by over 5% year-over-year.

Data source: Analysys Qihoo

The landscape among small and medium-sized brokerages continues to optimize. Notably, Industrial Securities’ “Youli Bao” performed remarkably, with a 21.12% YoY growth, becoming an industry dark horse. Changjiang e-Number also grew by over 10% YoY. As winners of the “Sina Finance 2025 Golden Kirin · Best Broker App Operation Award” and the “2025 China Securities Industry App Pioneer Jun Ding Award,” Industrial Securities’ Youli Bao has achieved the top YoY MAU growth for seven consecutive months, showing strong momentum.

Youli Bao specializes in productizing research services, leveraging top-ranked research institutes to convert professional reports into lightweight content such as graphics and short videos. It has created a leading digital research report reading and investment research interaction experience, highly recognized for content professionalism, information delivery efficiency, and user reputation. The platform combines high-level security and compliance with transparent fee rates, with users spending over 35 minutes daily and 30% using intelligent tools, demonstrating high user engagement.

Changjiang e-Number is interconnected with another AI-native app under Changjiang Securities, “Chang Xiao Niu.” Since its launch in December 2025, Changjiang e-Number’s MAU YoY growth has remained among the industry leaders. Currently, only three brokerages have launched AI-native apps: Huatai Securities’ “AI Le,” Guotai Haitong’s “Lingxi,” and Changjiang Securities’ “Chang Xiao Niu.” Changjiang Securities has thus positioned itself in the top tier of AI deployment among brokerages.

It is worth noting that, amid accelerated industry consolidation, app functionality and service integration have become key paths for leading brokerages to optimize resource allocation. On February 13, Guotai Haitong Securities officially released a “Letter to Tongcai APP Customers,” announcing the full integration of all functions and services of the Tongcai app into Junhong APP, creating a one-stop digital wealth management platform. Currently, Junhong and Tongcai apps have MAUs of 10.28 million and 6.93 million respectively. Post-integration, the user base is expected to significantly increase, potentially challenging third-party platform traffic dominance.

Overall, AI empowerment has become the main theme of securities app upgrades; resource integration determines the top-tier brokerages’ advantages, while product experience is the key to the survival of small and medium brokerages. A comprehensive industry transformation led by technological reconstruction, traffic reallocation, and service deepening is underway.

Organizational Structure Optimization and Digital Intelligence Platform Acceleration

Industrial Securities was founded on October 29, 1991, in Fuzhou, Fujian Province. In May 2025, Jiang Jianfei, General Manager of the Financial Technology Department, was promoted to Chief Information Officer. He previously served as Director of the Information Technology Center, Deputy General Manager, General Manager of the Digital Intelligence Financial Department, and General Manager of the Fintech Department. This promotion was an internal appointment.

As a veteran engaged in financial technology for many years, Jiang Jianfei has previously analyzed the development direction of large financial models in public forums. He believes that large models have significant application potential in the securities industry, enabling real-time data connectivity across various business areas, multi-modal content integration, and enhanced multimedia interaction capabilities, with strong foresight and guidance.

In November 2025, as part of organizational restructuring, Industrial Securities officially upgraded the Digital Intelligence Platform Department to a unified group platform for wealth client expansion and service, aiming to achieve precise client outreach and efficient service response through digital and intelligent means. This series of technological and organizational upgrades fully demonstrates the company’s firm strategic direction of high-quality development driven by digitalization and intelligence, laying a solid foundation for the standout of its securities app platforms.