Smucker's® Fruit Spreads Get a New Look for the First Time in 30 Years, Reimagining Its Iconic '90s Design with a Fresh, Flavor-Forward Take

NodeGuardian

2026-03-24 07:26:21

Abstract generation in progress

Smucker’s® is updating its fruit spread packaging for the first time in nearly 30 years, giving its iconic '90s design a fresh, bold, and flavor-forward makeover. The redesign emphasizes the beloved gingham pattern, now featured more prominently on both the lid and front label, and introduces distinct, vibrant colors with bigger fruit imagery for each flavor. Despite the new look, the fruit spread recipe and taste will remain exactly the same, with new jars rolling out this spring.

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