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Burger King Elevates Its Most Iconic Product, The Whopper®!

PR Newswire

Thu, February 26, 2026 at 10:30 PM GMT+9 2 min read

Still served with over a quarter-pound of 100% flame-grilled beef*, the Whopper now delivers a higher quality experience from bun to toppings to packaging, inspired by Guest feedback

MIAMI, Feb. 26, 2026 /PRNewswire/ – Burger King is letting Guest feedback impact the future of the brand – as proven with the recent initiative inviting Guests to call or text President Tom Curtis. Guests have already helped shape operations, restaurant image and the overall BK experience and now, they’ve inspired changes to the iconic, flame-grilled Whopper sandwich – the first in nearly 10 years.

Burger King Elevates Its Most Iconic Product, The Whopper®!

The higher-quality Whopper experience includes a more premium, better tasting bun, served in a box to ensure it makes it to Guests exactly the way it left the kitchen. Stacked tall with freshly cut onions and tomatoes, crisp lettuce, tangy pickles, and better tasting mayo, every Whopper is crafted to deliver the flame-grilled flavor Guests expect – now elevated from the first bite to the last.

These updates have refined the Whopper without changing what Guests love most. Still served with more than a quarter-pound of 100% flame-grilled beef and free of artificial colors, flavors and preservatives, the Whopper now delivers an even higher-quality experience from bun to toppings to packaging, for the perfect bite, every time.

“Over the past several years, we’ve focused on strengthening our operations and modernizing our restaurants to build a more consistent foundation across the system,” said Tom Curtis, President of Burger King U.S. & Canada. “With that work well underway, we’re now in a position to thoughtfully elevate our core menu. The Whopper is an icon, so we didn’t set out to reinvent it. Instead, we elevated it based on direct Guest feedback.”

Guests nationwide are invited to try the Whopper. For more information, to become a Royal Perks member, or to find your nearest restaurant, visit www.bk.com or download the BK® App. Be sure to follow @BurgerKing on Instagram, Facebook, X, and TikTok for the latest menu updates and more.

*Weight based on pre-cooked patty.

ABOUT BURGER KING®

Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Instagram, X and TikTok.

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