You know, there’s this guy who simply smashed all earnings records on Ютубе. Mister Beast isn’t just a YouTuber—he’s a whole financial empire that grows year after year. His net worth is estimated at around $500 million, and those are only the official figures.

Donaldson has topped the ranking of the highest-paid YouTubers on the planet for two years in a row. In 2021, he earned about $54 million from video content, and Forbes predicted that in 2022 his income could reach $110 million. When trying to sell a stake in his content studio, the value of his main asset would be assessed at $1.5 billion. Donaldson himself talks about it just like that: to grow your fortune, you don’t need to make it a goal—just make your company awesome.

So how did he build all of this? First of all, it’s not a single channel. He has an entire network: the main MrBeast with 142 million subscribers, Beast Reacts (22,5 million), MrBeast Gaming (32 million), Beast Philanthropy (12,6 million), plus a few other smaller projects. All of this machine runs out of Гринвилля—a little town where Donaldson grew up. There’s a studio there that’s constantly being expanded. About 50 people are hired to work on his team: scriptwriters, editors, assistants. What’s interesting is that many of them are his old friends and family members—those who believed in the project from the very beginning.

But Mister Beast’s wealth isn’t made up only of YouTube. In 2020, he launched MrBeast Burger—a fast-food restaurant chain. He started with a single location in Гринвилля with free food, and on opening day, a line of cars stretched for 30 km. Now there are more than 300 locations in the США and abroad. The twist is that these are virtual restaurants—ordering is done through an app, and they cook food at partner cafés. In three months, they sold more than one million burgers.

Then came the snack turn. Feastables is MrBeast Bar chocolate and MrBeast Cookies, which are sold online and at Walmart. The launch in 2022 was accompanied by prize giveaways and a contest with golden tickets in the chocolates. The finalists prepared desserts under Gordon Ramsay’s assessment, and the winner received a chocolate factory. In the first few months, sales exceeded $10 million.

That’s what you can see on the surface. But the main thing is how he organized all of this. His wealth is growing because he’s not just making content—he’s building an ecosystem. He also gave lectures at Гарварде, by the way. That’s the kind of businessman he is.