not got a quality reply to a post? hit like. it costs you nothing and is still a way to be visible and show support and build your presence. do it enough to enough people and they’ll still feel your support and give it back, even when you got nothing to say.
you don’t know the line until you cross it. you, as a social media manager/marketer, will do something that pisses off people or controversy at some point. that’s normal. if you never do, you’re playing it too safe. learn from it, adjust, move on.
if your brand only appealed to 1% of the earth’s population, that’s ~80M people. so why spread yourself so thin on trying to appeal to everyone? it’s easier to go all in on one niche and let them spread the word about you.
embrace the cringe. if you find something cringey but your audiences loves it, leave your ego out of it and do what’s best for your audience. we all have to be cringe to be successful at some point.
strategies on paper matter, they give direction. but you can over-strategize socials to the point nothing ships, nothing reacts, and you become boring. good marketing lives in the middle having: clear direction, fast execution, and real feedback.