Expansão do cliente privado Nexo: soluções personalizadas de criptomoedas estão a impulsionar a procura?

O interesse crescente pelos serviços de riqueza em ativos digitais está a transformar a forma como os investidores abastados gerem os seus portfólios, com a procura por clientes privados da Nexo a aumentar significativamente nos mercados globais.

Crescimento rápido na Nexo Private e mudança no comportamento dos investidores

Em 26.03.2026, a Nexo anunciou que a sua plataforma dedicada a clientes privados de alto património e escritórios familiares mais do que duplicou a sua base de utilizadores desde o início do ano. Além disso, a plataforma agora gere mais de 8 mil milhões de dólares em ativos sob gestão, reforçando a sua dimensão no segmento de riqueza em ativos digitais.

Desde 2025, a procura por soluções digitais personalizadas impulsionou um aumento de 136% na base de clientes privados da Nexo. Ao mesmo tempo, a cobertura linguística expandiu-se de 9 para 17 idiomas, fortalecendo a capacidade da Nexo de servir uma audiência verdadeiramente internacional. O serviço destina-se a clientes com portfólios de 100.000 dólares ou mais, focando num modelo de alta proximidade e relacionamento.

Esta expansão ocorre num momento decisivo para as finanças tradicionais. Enquanto muitas instituições ainda dão passos cautelosos e fragmentados no mundo dos ativos digitais, os indivíduos de alto património e escritórios familiares estão a avançar mais rapidamente. Dados recentes indicam que até 74% destes investidores já estão investidos ou a explorar ativamente alocações em criptomoedas.

Por outro lado, o cenário pós-ETF também tem sido um grande catalisador. Os produtos negociados em bolsa atraíram mais de 30 mil milhões de dólares em fluxos no seu primeiro ano, reforçando o papel crescente das criptomoedas em carteiras diversificadas e desafiando os modelos tradicionais de gestão de património.

Estratégias de crédito e o movimento além da exposição passiva

Custos de empréstimo elevados nos mercados tradicionais estão a incentivar os investidores a considerarem fontes alternativas de liquidez. Consequentemente, a procura por estratégias de crédito apoiadas em criptomoedas, que permitem desbloquear capital sem liquidar holdings em valorização, especialmente ativos emblemáticos como BTC e ETH, está a aumentar.

O rápido crescimento da Nexo Private reflete uma mudança mais ampla de uma exposição simples e passiva às criptomoedas. Em vez disso, os clientes estão a tender para estratégias mais estruturadas e geridas ativamente, que combinam rendimento, liquidez e gestão de risco. É precisamente aqui que a proposta da Nexo Private pretende distinguir-se, com uma combinação de empréstimos personalizados, trading e ferramentas de gestão de portfólio.

A Nexo ampliou a sua oferta para clientes privados, introduzindo acesso direto a Gestores de Relacionamento, onboarding personalizado e assistência prioritária. Além disso, os clientes privados têm acesso a experiências selecionadas, produtos de prazo fixo aprimorados e capacidades de otimização de portfólio, desenhadas para suportar estratégias mais sofisticadas.

A oferta inclui soluções de crédito de alta capacidade, permitindo a clientes elegíveis emprestar até 100 milhões de dólares a zero juros através da estratégia premiada ZiC da Nexo. Reconhecida como “Produto de Empréstimo ao Consumidor do Ano” nos Prémios FinTech Breakthrough 2026, a ZiC está ao lado de opções de empréstimo e trading sob medida, com condições e taxas personalizadas.

Procura de clientes por serviços de riqueza em cripto sob medida e de alta proximidade

“Increasingly, clients are looking beyond traditional assets for solutions that are truly tailored to their needs, and crypto is uniquely positioned to deliver that,” said Octavian Dinca, Nexo Head of Private Client Services. However, he stressed that these investors are not willing to sacrifice liquidity access in pursuit of higher-growth assets.

“They want a more dynamic asset class, yet one that doesn’t compromise on liquidity access – and that is precisely where Nexo comes in. The growth we’ve seen in Nexo Private this year reflects a client base that is increasingly sophisticated, decisive, and hungry for solutions that go beyond simple exposure,” Dinca added.

According to Dinca, products like Nexo’s Zero-interest Credit show how private wealth services in crypto are evolving. Clients gain the flexibility and liquidity they need to make their holdings work harder, without giving them up. Moreover, he framed Nexo’s strategy as “building for the next generation of private wealth,” emphasizing that the firm is “only getting started.”

Novas funcionalidades na app e arquitetura focada na segurança

As part of this broader upgrade cycle, Nexo has rolled out new in-app private chat functionality for eligible private clients. This feature offers a secure, direct communication channel with their dedicated Relationship Manager without leaving the platform, making service delivery more convenient and immediate.

The in-app chat is integrated into Nexo’s existing security framework. In particular, the platform’s Anti-Scam Engine analyzes real-time risk signals and provides user prompts to help identify and flag potentially malicious transaction activity. At the same time, SOC-certified controls are designed to safeguard client data within an institution-grade environment.

Building on these enhancements, Nexo Private now unifies high-touch services, advanced credit tools, and OTC capabilities in a single, comprehensive environment for private clients and family offices. That said, the company also emphasizes lifestyle and experiential elements as part of its value proposition.

Service pillars: white-glove, OTC, and exclusive experiences

White-glove private client service

The white-glove service tier centers on personalized support. Each eligible client receives a Dedicated Relationship Manager for tailored guidance and coordinated assistance. Clients also benefit from personalized onboarding aligned with their objectives, ensuring a smoother transition into the platform’s full suite of tools.

In addition, white-glove clients receive priority assistance with accelerated response times and 24/7 access. Custom terms and rates, including preferential limits and reduced fees, further enhance flexibility for complex portfolios. Consequently, this approach aims to mirror, and in some respects surpass, traditional private banking standards for affluent crypto investors.

Enhanced OTC trading and credit capabilities

Nexo Private has expanded its toolkit with credit and OTC solutions designed for flexibility and high-volume requirements. Clients can access zero-interest credit facilities of up to $100 million, secured by BTC or ETH, giving them significant leverage for large positions without forced selling.

Alongside this, custom crypto credit lines offer up to 65% loan-to-value (LTV) across a diversified collateral base of more than 40 assets. This structure helps unlock liquidity well beyond traditional single-asset borrowing. Advanced OTC trading with deep liquidity and minimal slippage is complemented by portfolio management tools, including collateral optimization and exposure expansion mechanisms.

Exclusive access and curated experiences

Beyond financial services, Nexo offers access to a portfolio of premium experiences, spanning select sporting events, industry gatherings, and private engagements. Each experience is curated to align with a client’s personal interests and preferences, reinforcing the high-touch ethos behind the private program.

A dedicated Relationship Manager coordinates every aspect of these engagements to ensure seamless execution. Moreover, this experiential layer is intended to echo the standards of traditional luxury and private banking services while anchoring them in a digital asset context.

About Nexo and its broader platform

Nexo positions itself as a premier digital assets wealth platform, designed to help clients grow, manage, and preserve their crypto holdings. Its mission centers on leading the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build long-term value, supported by 24/7 client care.

Since 2018, Nexo has offered opportunities to forward-thinking clients across more than 199 jurisdictions. With over $8 billion in assets under management and more than $400 billion processed, the platform serves millions of users worldwide. Moreover, its all-in-one environment combines advanced technology with a client-first approach to digital asset management.

Nexo’s product suite includes high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions such as what it describes as the first crypto debit/credit card. Built on industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo continues to champion innovation in digital wealth.

For more information about Nexo and its services, visit the official website at nexo.com. As private wealth investors increasingly explore digital assets, platforms that combine security, tailored credit options, and high-touch service appear well placed to capture the next phase of growth.