COTI Unveils New Loyalty Program to Incentivize Real Ecosystem Participation

The privacy-first blockchain infrastructure layer, COTI, has launched a loyalty platform rewarding real user engagement with 12.5 million tokens.

Redefining Onchain Loyalty: Rewarding Genuine Engagement

COTI, the privacy-first blockchain infrastructure layer, has launched its new loyalty platform, seeded with 12.5 million COTI tokens in rewards. Unlike traditional airdrop models—which often incentivize passive sign-ups or superficial activity—COTI Earn directly rewards every genuine user interaction with token points (TPs). These TPs are minted onchain daily and automatically deposited into users’ wallets.

According to a media release, users are eligble for rewards if they hold supported assets including wETH, wBTC, USDC-e on the COTI Network. Rewards are also earned by trading on PriveX or Carbon DeFi as well as joining social channels, completing quizzes and referring others

“COTI Earn is designed to recognize real users and real contributions to the ecosystem,” said Shahaf Bar-Geffen, CEO of COTI. “As onchain activity increases, loyalty platforms must evolve to be transparent, fair, and rewarding by design. Platforms running on vanity metrics simply won’t stand the test of time.”

Institutional Trust

As explained in the media release, the loyalty program is also seen as a gateway into a broader vision of privacy-preserving blockchain infrastructure. COTI’s privacy layer, powered by garbled circuits, enables onchain private computation without sacrificing composability, cost-efficiency or performance.

COTI’s privacy-first technology is already a powerful force in the Web3 space and is live across Ethereum and over 70 other major blockchain networks. This positions it as a foundational layer to support the issuance of private stablecoins and confidential payments. Its capabilities are already trusted by decentralized finance (DeFi) partners, including PriveX, Bancor and Carbon DeFi, enabling them to offer confidential financial services.

Most notably, COTI’s technology has been selected by the European Central Bank (ECB) as a pioneer partner for the digital euro project, underscoring its institutional credibility and its role in shaping the future of central bank digital currencies (CBDCs).