UBS doubles down, acquiring 3.23 million shares of MicroStrategy (MSTR) stock, with a total holding value of $800 million! Unfazed by market pullbacks, still optimistic about Bitcoin

UBS Group recently disclosed a significant increase in holdings of the Bitcoin treasury company Strategy (formerly MicroStrategy, stock ticker MSTR), drawing market attention and reigniting discussions about whether institutional funds continue to favor Bitcoin’s long-term value.
(Background: Bitcoin once fell below MicroStrategy’s “76,000 USD cost basis,” with Strategy’s stock price losing 60% over six months, increasing financing pressure)
(Additional context: MicroStrategy Strategy heavily invested an additional 2.1 billion USD to acquire 22,305 BTC! Total holdings officially surpass 700,000 BTC)

Table of Contents

• UBS increased holdings by over 3 million shares, with a total market value exceeding 800 million USD
• Strategy becomes a leveraged proxy target for Bitcoin
• Bitcoin correction pressure intensifies, Strategy stock faces downward pressure
• Saylor continues to support long-term HODL strategy

UBS Group recently revealed its latest stock holdings, significantly increasing its stake in the Bitcoin treasury company Strategy (formerly MicroStrategy, stock code MSTR), sparking high market interest. This move not only demonstrates traditional financial institutions’ growing interest in Bitcoin-related assets but is also seen as an important statement of institutional confidence in the long-term prospects of the crypto market.

UBS increases holdings by over 3 million shares, with a total market value exceeding 800 million USD

According to data from BitcoinTreasuries.NET, UBS recently increased its holdings by approximately 3.23 million Strategy shares, bringing its total to about 5.76 million shares, with a market value of around 805 million USD.

JUST IN: $7 trillion UBS Group just disclosed they bought 3.23 million more #Bitcoin treasury company Strategy $MSTR shares and now holds a total of 5.76 million shares ($805 million).
Largest Bank in Switzerland 🔥 pic.twitter.com/5LnebRZe1a
— BitcoinTreasuries.NET (@BTCtreasuries) February 2, 2026

Strategy becomes a leveraged proxy target for Bitcoin

Strategy is known for its aggressive Bitcoin accumulation, financing its purchases long-term through issuing stock and convertible bonds. It is currently the publicly traded company holding the largest amount of Bitcoin globally. Because its operations and asset structure are highly tied to Bitcoin price movements, Strategy’s stock is often viewed by the market as a “Bitcoin leveraged investment proxy,” attracting institutional investors seeking indirect exposure to Bitcoin.

Bitcoin correction pressure intensifies, Strategy stock faces downward pressure

It is worth noting that UBS’s news of increasing MSTR holdings coincided with heightened volatility in the crypto market. Over the past weekend, Bitcoin’s price briefly fell below Strategy’s average cost basis (around 76,000 USD), dropping as low as 74,600 USD, resulting in paper losses on the company’s Bitcoin holdings.

Although Strategy’s Bitcoin holdings are not pledged and there is no forced liquidation risk, the price decline has undoubtedly shaken investor confidence and further weakened its “flywheel effect” of financing to buy more Bitcoin. Market speculation has even arisen whether Strategy will sell Bitcoin to pay down debt.

Additionally, since Bitcoin’s peak last year, Strategy’s stock performance has been weak, declining over 50% in the past year, with market capitalization shrinking to about 44 billion USD.

Saylor continues to support long-term HODL strategy

Despite ongoing short-term market headwinds, Strategy founder and CEO Michael Saylor continues to publicly express confidence in Bitcoin’s long-term value and hints at maintaining his HODL strategy.

Overall, UBS’s increased holdings may inject some confidence into the market, but the future performance of Strategy and related assets still heavily depends on whether Bitcoin’s price re-enters an upward trend and whether overall crypto market sentiment can recover. Market analysts remind investors that current market volatility is extremely high, and they should carefully assess their risk tolerance when investing.