Techub News reports that Tools for Humanity, co-founded by Sam Altman, is promoting World ID through partnerships with well-known consumer brands. The Gap store in San Francisco has installed the company’s signature Orb device to help visitors obtain World ID; Visa plans to launch a payment card allowing World ID holders to spend digital assets including Worldcoin; Tinder is testing the use of this identity verification system in Japan.
Trevor Traina, Chief Business Officer of Tools for Humanity, said the company now plans to rely on collaborations with traditional brands to handle most of the marketing for World ID. The company hopes to generate revenue by charging fees when users verify their human identity with World ID in apps, but the current priority is widespread adoption. According to company data, nearly 18 million people have obtained World ID, with about 1.1 million in North America.
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