#美国证券交易委员会推进数字资产监管框架创新 📊 He Yi: The Transformation from TV Host to Exchange Leader

Many people ask why some can rise quickly in the crypto industry. He Yi's story might hold the answer.

She initially worked as a TV host on Travel Satellite TV. This job might seem unrelated to cryptocurrency, but it was precisely this experience that shaped her core strengths—excellent communication skills, stage presence, and brand awareness. Around 2015, she joined OKCoin (a platform founded by Xu Xingming) as Vice President, mainly responsible for branding and marketing. During that period, she began to truly understand the logic of the crypto industry.

But the real turning point came in 2017. At that time, a leading startup exchange needed personnel, and He Yi became one of the co-founders. The story that followed is well-known—this platform grew into a top global exchange in less than a few years. What was her contribution? Mainly global brand building and community expansion. In fierce market competition, user perception and brand trust are often decisive factors. She used social media, live streaming, industry conferences, and other methods to communicate directly with users, gradually becoming the most important external face of the platform. Industry insiders call her the "big sister" of the crypto circle.

Now her role has been upgraded—she is responsible for the ecosystem investment department, shifting from "how to let everyone know us" to "how to invest in and incubate early-stage projects within the ecosystem." From public relations to ecosystem development, her role is evolving, and her capabilities are advancing.

Why is she worth paying attention to? From several perspectives:

**First, she has proven that a non-technical background can also reach the top in the crypto industry.** This industry is often considered technology-driven, but skills in market expansion, brand operation, and resource integration are just as scarce. She approached from the dimension of "connecting with the public" and ultimately reached the core of the industry.

**Second, the rapid rise of the exchange wouldn't have been possible without her.** Founder CZ is responsible for technology and strategic execution, while He Yi handles market perception and user expansion—two complement each other highly. This kind of setup is often missing in many startups—many founders are proficient in only one dimension.

**Third, in this male-dominated industry, she has established lasting influence.** No matter what you think of her, she has indeed become a symbolic figure among women in the crypto world.

Of course, it’s also important to recognize that, as a core executive of the exchange, all her public statements and actions are ultimately aimed at serving her platform's ecosystem. This is not a bad thing—it's part of her professional role. At the same time, one must also understand that the challenges faced by exchanges—regulation, litigation, compliance—are also part of her professional background.

Ultimately, He Yi's growth path is a typical crypto story—an outsider leveraging market opportunities and personal ability to become an industry participant, and eventually a key decision-maker. $ETH $BTC