Had a solid run with mainstream content—pulled over 100M organic impressions across 30+ posts in just two weeks. Algorithm was feeding it hard. But the moment I pivoted back to crypto and NFTs? Everything tanked. Like, visibility basically flatlined overnight.

Turns out the algo and crypto topics don't always play nicely together on mainstream platforms. Your engagement might move differently depending on what angle you're taking or how the platform's prioritizing content that day. The irony is those 108M impressions were purely organic push—no paid boost, just natural reach. But switch gears to Web3 and you're basically starting over.

It's a reality check for creators betting on crypto-related content. Sometimes you're riding the wave, sometimes you're fighting the current.