#MrBeastAcquiresStep — A Strategic Power Move into Gen Z Finance
MrBeast’s acquisition of Step marks a defining moment where creator influence, fintech, and financial education converge. Step, a youth-focused mobile banking and financial app launched in 2018–2019, was built specifically for teenagers and young adults who are often ignored by traditional banks. With features like a free Visa debit card, parental controls, early credit-building tools, high-yield savings, cashback rewards, and basic investing and money-tracking, Step lowered the barriers for young people to safely enter the finan