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Decentralized SocialFi platform Zora launches an attention marketplace on the Solana chain
Deep Tide TechFlow News, February 18 — Decentralized SocialFi platform Zora announced the launch of a new Attention Markets platform on the Solana blockchain, allowing traders to exchange network hot words, topics, tags, and trends. Platform users can create “Trends” before a topic explodes and track profit and loss in real time.
Zora co-founder Jacob Horne stated that currently, publishing a Trend requires 1 SOL to prevent spam. Trends do not offer creator rewards themselves, but Pairs under a Trend can receive creator incentives.
According to a job posting from Zora, the company is seeking an “Attention Economist” responsible for monitoring cultural trends on platforms like TikTok, Instagram Reels, YouTube Shorts, and X to predict the next wave of trends.