Year-end final sprint? Strategy spends 108 million to buy again, with a total Bitcoin holding of 672,497 coins

Strategy (formerly MicroStrategy) is actively expanding its Bitcoin reserves, rushing towards the final sprint of 2025. In the week ending December 28, 2025, it purchased 1,229 Bitcoins at an average price of $88,568 per Bitcoin, totaling approximately $108.8 million.

Strategy has acquired 1,229 BTC for ~$108.8 million at ~$88,568 per bitcoin and has achieved BTC Yield of 23.2% YTD 2025. As of 12/28/2025, we hold 672,497 $BTC acquired for ~$50.44 billion at ~$74,997 per bitcoin. $MSTR $STRC $STRK $STRF $STRD $STRE https://t.co/UGvjHj5WPg

— Strategy (@Strategy) December 29, 2025

This purchase was funded through the issuance of 663,450 Class A common shares via its ATM program. This brings the company’s total Bitcoin holdings to 672,497, with an average purchase price of $74,997 per Bitcoin, representing a total investment of approximately $50.44 billion.
As of the report, according to Binance, Bitcoin was trading at around $87,100, and Strategy’s holdings were valued at over $58 billion. Despite recent market volatility, its annualized Bitcoin return remains at 23.2%, with unrealized gains exceeding $8 billion.
This is one of the smaller purchases by the company this year. According to SaylorTracker.com, Strategy’s largest Bitcoin transaction in 2025 occurred on March 31, when it spent $1.92 billion to buy approximately 22,049 BTC; subsequently, the company bought 21,021 BTC for $2.46 billion on July 29, and 20,356 BTC for $1.99 billion on February 24.
Data from SaylorTracker also shows that Strategy disclosed a total of 41 weeks of Bitcoin purchase records in 2025, higher than 18 weeks in 2024 and 8 weeks in 2023.
This indicates Strategy’s steadfast commitment to Bitcoin as its primary reserve asset, despite facing downward pressure in the crypto market, which has fallen about 30% from its October peak.

Back to Orange. pic.twitter.com/J3lnpOObER

— Michael Saylor (@saylor) December 28, 2025

Before disclosing this round of purchases, Executive Chairman Michael Saylor posted a mysterious “Return to Orange” message on X, hinting at a resumption of buying. Previously, the company paused for a week to increase its USD reserves to $2.19 billion for dividend payments and debt repayment. December 2025 was Strategy’s most active purchase month, including larger-scale buys such as $980 million for 10,645 BTC and another purchase of 10,624 BTC, highlighting its strategy of leveraging market dips through equity and preferred stock issuance under its ambitious “42/42” fundraising plan (aiming to reach $84 billion by 2027).
Strategy’s relentless accumulation has made it the world’s largest corporate Bitcoin holder, influencing market dynamics and inspiring over 70 other companies to adopt similar reserve strategies. However, this approach also carries risks: the company’s stock (MSTR) has fallen over 45% this year, trading at around $156, due to Bitcoin’s volatility and concerns over its mNAV premium shrinking to 1.1.
Analysts at TD Securities remain optimistic, setting a $500 target price, citing improved liquidity; meanwhile, J.P. Morgan notes that Strategy’s holdings have a greater impact on Bitcoin’s price outlook than miners.
Related Content: J.P. Morgan: Bitcoin could reach $170,000, “whether Strategy can hold and not sell” is the key
Looking ahead, if a proposal to exclude companies with more than 50% digital asset exposure from major indices like MSCI is approved, Strategy could face the risk of being excluded from MSCI’s global equity benchmarks, with a decision expected on January 15, 2026. The company has lobbied against this, arguing it contradicts U.S. policies supporting cryptocurrencies and could undermine index stability. Despite these challenges, Strategy maintains significant issuance capacity—over $116 billion in common stock and billions in preferred stocks like STRK, STRF, and STRD—ready to further acquire Bitcoin in a volatile yet opportunity-rich market.