- GameStop rolled out its Bitcoin treasury strategy at the start of this month after the chief executive officer, Ryan Cohen, met with strategy chair Michael Saylor.
- The corporate crypto treasuries increased in popularity over 2024 and early 2025, with firms looking for exposure to Bitcoin
GameStop has shifted its complete Bitcoin treasury to Coinbase Prime, igniting anticipation that the video game retailer may be planning to sell its BTC holdings at the time of current market volatility
As per the blockchain intelligence company CryptoQuant, GameStop transferred all 4,710 BTC, estimated at over $420 million, to Coinbase’s institutional trading platform on January 23, a shift the firm defined as probably to sell
CryptoQuant asked through a post on X: ‘Does GameStop throw in the towel?’ It also mentioned that such moves are normally linked with preparation for liquidation or custody reorganisation
If GameStop had to sell its Bitcoin at the current price of around $90,800, the firm would report an estimated $76 million loss. The retailer collected its BTC position at an average purchase price of around $107,900 for one BTC, taking the overall investment to over $500 million at the time
The Increased Popularity
GameStop rolled out its Bitcoin treasury strategy at the start of this month after the chief executive officer, Ryan Cohen, met with Strategy chair Michael Saylor, talking over how corporate Bitcoin holdings could be structured
At the time of writing, GameStop hasn’t officially accepted it, but the move indicates an imminent sale. The blockchain move came up with a regulatory filing at the start of this week indicating that Ryan Cohen bought an additional 500,000 GME shares, worth more than $10 million
GameStop shares increased by over 3% after the disclosure. The comparing actions and surging equity exposure while certainly suppressing crypto exposure have added anticipation that GameStop may assess its digital asset strategy once again
The corporate crypto treasuries increased in popularity over 2024 and early 2025, with firms looking for exposure to Bitcoin as a balance-sheet reserve asset. Although, a lot of firms witnessed share price volatility accelerate in late 2025 as BTC retraced from record highs
Highlighted Crypto News Today:
Against the Odds: Livepeer (LPT) Defies a Slumping Market With a 20% Run
Disclaimer: The information on this page may come from third parties and does not represent the views or opinions of Gate. The content displayed on this page is for reference only and does not constitute any financial, investment, or legal advice. Gate does not guarantee the accuracy or completeness of the information and shall not be liable for any losses arising from the use of this information. Virtual asset investments carry high risks and are subject to significant price volatility. You may lose all of your invested principal. Please fully understand the relevant risks and make prudent decisions based on your own financial situation and risk tolerance. For details, please refer to
Disclaimer.
Related Articles
BTC breaks through $73,000, intraday gain of 2.21%
Gate News reported that on March 15, BTC price broke through $73,000, with a daily gain of 2.21%.
GateNews28m ago
BTC Breaks Through 73,000 USDT
Gate News bot message: Gate market display shows BTC breaking through 73000 USDT, current price 73049.4 USDT.
CryptoRadar30m ago
BTC 15-minute gain of 0.63%: ETF positive news combined with institutional fund inflows triggers breakthrough
From 2026-03-15 22:30 to 2026-03-15 22:45 (UTC), BTC rose 0.63% within 15 minutes, with a price range of 71926.4 to 72500.0 USDT and a volatility amplitude of 0.80%. During the same period, trading volume increased notably with buy-side dominance, market attention heated up, and fluctuation intensity exceeded the intraday average, reflecting rising sentiment and active short-term trading activity.
The main driver of this price movement is a macro positive catalyst: The US SEC released a positive statement regarding bitcoin ETF approval progress at 22:00, which directly bolstered
GateNews36m ago
AI Just Delivered the Hardest Blow to Bitcoin Yet
For fifteen years, Bitcoin was the sole top-performing asset class on the planet. It survived regulators, exchange outages, and the never-ending predictions of its death. But now, the threat is no longer regulators or bankers. The threat is now artificial intelligence, and the problem is
CaptainAltcoin52m ago
BTC breaks through 72000 USDT, 24-hour increase of 1.87%
Gate News report: On March 15, according to certain CEX market data, BTC broke through 72000 USDT, currently trading at 72007.7 USDT, with a 24-hour gain of 1.87%.
GateNews1h ago
